The Smart Watch: spearheading the connected devices revolution
In the space of a week, the Mobile World Congress and the Apple Keynote made a host of news, shock announcements and other promises of disruption of economic models and ecosystems. Let’s take advantage of the lull to take stock of the technology world, which sees some of these landscapes redraw in depth. If the news in the field of smartphones and connected devices at MWC are not that revolutionary, those on connected watches seem to demand attention, as was also the case with Apple’s presentation. Despite a still limited consumer craze, manufacturers take the news seriously and put themselves in battle formation. There are strong bets that the year 2015 will be that of the meeting of the connected watches with a mass audience, after a confidential success of initial trials.
The connected watches: razor blade or sail wind for the traditional manufacturers?
For connected watches, there is no doubt a before and after March 2015. Will they be nevertheless what the quartz Revolution was for mechanical watches, or what smartphones were to mobile phones? While uses, stakeholders and ecosystems are emerging under the impulse from the web and electronics giants and from the dynamic start-ups, what of the traditional players in the watch world? What is their interest to position themselves in this development? How do they anticipate it?
The objective of this and upcoming articles is to describe the current situation of the historical actors and to analyze their possible reactions according to the shift of paradigm in the market. Multiple segments can help differentiate the traditional actors in the watch industry, including the following three:
One segment are the “information watches” such as Casio‘s or Garmin’s, more oriented towards sports uses, who suffer today from the arrival of watches equipped with activity trackers. Check out more info on the best Casio G-shock or on the best dive watch for the money.
The second is that of “jewelry watches”, with some brands such as Rolex, Breguet, or Bell & Ross. If Rolex already caught wind in the connected watch race with its Luxus Smartwatch, will technology and the traditional watch industry combine forces to seduce a demanding and history-caring public?
The last segment is that of “accessories watches”, in the image of Swatch, Massimo, Ice or even Guess, that Withings, with its seductively designed watches, comes to compete.